About Cloppity

Why?

Because people already pay for attention.

Creators, founders, marketers, musicians, affiliates, brands and internet weirdos all spend money trying to get more people to see what they made.

Cloppity makes that spending visible.

That framing is what people mean by an attention market: scarce visibility, allocated through money rather than likes or algorithms.

A higher rank does not mean a clip is “better.”

It means someone believes the attention is worth paying for.

That turns the board into a different kind of discovery feed:

clips people are willing to pay to be seen

Sometimes the reason is obvious: sales, sign-ups, affiliate revenue, sponsorships or follower growth.

Sometimes the reason is simply curiosity, competition, or wanting to be part of the game.

Cloppity does not need to decide which.

How ranking works

How Cloppity works is the concise overview of submit, BOOST, rank, and decay.

Rank is based on CURRENT PRICE: confirmed user payments still contributing after time decay, plus any clearly labeled promotional backing from Cloppity.

Money moves you up. Time pulls you down.

User payments decay linearly from full strength to zero over exactly 7 days. Cloppity promotional backing uses the same 7-day decay. When a payment reaches 7 days old, it contributes zero to current price but remains in Lifetime paid forever. Top-ups start their own 7-day decay. Promotional backing never counts as Lifetime paid or revenue.

If your clip is already on the board, you can add more later and climb.

There is no exponential decay, cliff drop, or hidden weighting. User backing and any clearly labeled Cloppity promotional backing fade on the same continuous linear curve.

The ranking system is deliberately boring.

What Cloppity is not

Cloppity does not claim that highly ranked videos are the best videos on the internet.

It does not promise virality.

It does not control TikTok, YouTube, Instagram or their algorithms.

You are paying for position and attention on Cloppity.

Anything that happens elsewhere is up to the rest of the internet.

Why make this?

Mostly because the mechanic is interesting.

What happens when promotion stops pretending to be an invisible algorithm and becomes a public game?

What happens when the amount people are willing to spend becomes part of the content?

What happens when taking #1 becomes something worth posting about in its own right?

We wanted to find out.

So we built it.

Built in public

Cloppity started as a 72-hour experiment.

The first working version went from idea to a live production site in a few hours.

The experiment is still running.

If it becomes useful, ridiculous, competitive, profitable, or all four, we’ll learn from that.

If it dies, that’s useful too.

Friendly Alien Studio

Cloppity is a Friendly Alien experiment.

Friendly Alien Studio builds small intelligent systems by questioning the assumptions that established categories stop noticing.

Sometimes that produces contract intelligence.

Sometimes walking infrastructure.

Sometimes property tools.

And occasionally it produces a website where people pay money to make videos climb a leaderboard.

That seems fair.